COMMUNITY AND SUSTAINABILITY
As well as producing environmentally sustainable products (see about our products here), at Paperstarlights we are also committed to sustainability in its broadest sense. For us that means understanding our whole business as a community – from materials supply, through design and making, shipping and sorting, right through to the end user. It’s a community that is mutually dependent ( see how we trade )
People just love paper stars – not only because of their beauty and the happiness they bring – but also because they are handmade from natural materials, and reflect the sensibility and zeitgeist of our times.
So what better way to reach out to our wider communities than through Love and Light?
In 2019, as part of our commitment to sustainability and community, we teamed up with Princes Mead shopping centre in Farnborough, Hampshire. The management of the centre wanted to bring our mutually shared commitments to life, and approached us with 2 key objectives: the creation of an environmentally sustainable decorative display for Christmas 2019, alongside parallel activities to enhance the centre’s role within its wider community.
The anchor display for the centre used the full breadth of our product range – star lanterns made entirely by hand from natural and sustainable materials, ranging in size from 20cm – 2 meters in diameter. Designed to create a high impact welcome to the centre, the main installation became a local landmark for the duration of the Christmas season.
A social hub was also created within an empty unit in the centre for community groups and charities to use, free of charge – to meet, celebrate, plan for the year ahead, hold their own fundraising events, and to pursue their own community objectives. Light, colour and geometry were used to transform the empty unit into an atmospheric space to bring people together.
The project was subsequently shortlisted for the Good Retail Community Award 2020
The stars created a theme for the centre for the entire season – for use across advertising and social media. Liz Marsden, Princes Mead Marketing and Promotions Manager, said:
‘Working with Paperstarlights to create our community hub has meant that we have been able to not only develop existing relationships within our local community and community groups, but also to help engage with new organisations. We have been able to work with colleges, charities in particular and open up more personal conversations with our individual customers.
This partnership has allowed us to create a sustainable model which has not only shared the entrepreneurial risks and costs but more importantly the benefits. For us these types of projects are sustainability in its broadest and truest sense.‘
The project also had a demonstrable impact on the centre’s footfall, with visitor numbers increasing by 19.8% over the equivalent period in 2018.
During the initial Covid lockdown of 2020, project infrastructure was re-used and installed in care homes for the elderly and Ashgate Hospice, Derbyshire, in honour of the work done by these key agencies throughout this period. Our main display unit was also used to create community-focused displays within Morrisons Supermarkets to celebrate their support of key workers.
‘They look absolutely amazing thank you so much..they are beautiful! Fab greeting at the start of shift’, Healthcare Assistant, Ashgate Hospice
‘This is so beautiful. I am sure you have helped to brighten up, what must be for some, very dark days’
‘Fantastic and gives pleasure at such trying and sad times. Xx’
Find out more about our work with communities:
And for our work to celebrate Eid and Diwali with Dishoom and Streetfeast, catch these videos
‘An easy, inclusive space where old, young and even younger came together in picture-perfect moments; spoken word; a battalion of face-painted children walking around; mehndi; and wave-upon-wave of Qawwali by Chand Ali Khaan – under the stars, praising the heavens. Glorious.”