We believe that trade is a force for good when conducted fairly and equitably. Our aim has always been to create a business that is sustainable for everyone involved, and to understand our supply chain as a community. We want a business that respects every part of the chain: materials supply, making, shipping, distribution – and our customers.
In addition to working to accepted definitions of ‘fair trade’, including zero child or forced labour, prompt payment, good and safe working conditions, zero – low negative environmental impact, and business transparency, we believe that trading fairly must increase sustainability in its broadest sense. We ensure that any producers we work with are not tied to providing goods simply for export and that the products developed with us are also relevant to indigenous markets. This ensures that no dependency is developed and enables producers to build capacity for production and growth that is self-determined.
Fair Trade – a Big Picture
We strongly believe that western notions of business or ethics don’t have a monopoly of how things should be done. Fair trade must be reciprocal and mutual.
To this end, Fair Trade is not just an issue for the “developing world”. As a company we believe that principles of fair trade should be practised at home as well. We work with a number of other small businesses to promote co-operation instead of competition – by sharing transport, information, stock and resources. We aim to employ local people as much as possible, and to use local services and providers.
We also seek to have transparent, fair, and mutually sustainable relations with our partners and customers. An industry is a sum of its parts: producers, traders, management, workers, customers. Fair trade must extend throughout that chain.
Find out more about Fair Trade here.